Sacra sat down with our CEO, Kevin Gibbon, to dig into why that's the case — and what it actually takes to fix it. He breaks down how Cytronic rebuilt fulfillment around robotics instead of software polish: cutting per-order labor costs by more than 10x, automating ~90% of the process end-to-end, and reaching breakeven at just 5% warehouse capacity. He also explains why Amazon, despite a million-plus fulfillment employees, is running on architecture that's 20+ years old — and where we think the next cost unlocks are (returns, delivery, and beyond).

If you've ever looked at your fulfillment line item and wondered why it eats so much margin, this is worth ten minutes.

Read the full interview on Sacra →

‍